Profile your customers and find more just like them!
You know who they are. They buy more. They click through more. They tell you what they want and how to communicate with them. They are your best customers. So how do you find prospects just like them – and keep your campaigns rolling?
How it works
CustomerScan is an easy-to-use service that statistically profiles your best business or consumer customers across your house files. Your database is matched against our comprehensive database of U.S. businesses and/or consumers to create a customized market penetration analysis.
The strength of CustomerScan lies in up to 25 demographic overlays, revealing more information about your customers, so you can market to them – and new prospects – more effectively.
Potential to reduce marketing costs and improve response rates
CustomerScan enables you to segment existing clients so you can develop effective cross-sell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies.
Your marketing campaigns are based on statistically relevant data insights that help you focus on your most profitable customers. You may also improve campaign efficiency, as you bypass unproductive customers, while marketing to your best prospects.
Deep market penetration analysis reports drive smarter marketing
CustomerScan provides customized, market penetration analysis by comparing your customers to a random sample universe. This report provides a summary on primary demographics based on customer market penetration. And deliverables include frequency bar charts and penetration index tables representing the results of the analysis.
This real-world market perspective gives you valuable insights allowing you to identify prospects who look like your best customers. You’ll find that CustomerScan is an exceptional tool for organizations focusing on customer acquisition or exploring new market segments.